Triumph Motorcycles (America) Ltd. Launches New Online Store on Bridgeline Digital’s eCommerce Fulfilled™ Platform
Burlington, MA | December 19, 2012
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, today announced the launch of a new B2C website for the United States subsidiary of Triumph Motorcycles, Britain’s most iconic and largest motorcycle manufacturer. Triumph’s online storefront is the first to launch on the new eCommerce Fulfilled™ platform offered by Bridgeline Digital. eCommerce Fulfilled™ deeply integrates Bridgeline’s iAPPS Commerce platform with the power of warehouse and supply chain logistics to provide customers with a seamless end-to-end solution.
With a long and celebrated history as one of the world’s leading high performance motorcycle brands, and as the fastest growing motorcycle brand in the U.S., Triumph sought to further expand their sales by offering a B2C channel as a service to their dealers in order to augment an already thriving dealer brick and mortar business model. The new website complements and strengthens Triumph’s network of 200+ dealerships across North America and drives a true multichannel experience for their customers.
“Bridgeline Digital has created a user-friendly solution that helps make Triumph’s eCommerce business successful,” stated Matthew Sheahan, Triumph’s Vice President of Sales and Operations. “At Triumph, we have unique requirements because of our brand promise and product offering, and the importance of delivering a seamless customer experience both online and in local Triumph dealerships. Bridgeline was able to take those requirements, interpret them, and deliver a website that we believe will drive online sales while enhancing the customer’s overall experience with Triumph.”
The out-of-the-box and seamless integration inherent to eCommerce Fulfilled™ provided Triumph with a quick and efficient time to market. By choosing eCommerce Fulfilled™, Triumph benefits from the superior webstore capabilities of iAPPS Commerce, the expertise and professional services from Bridgeline Digital, and robust inventory and logistics management. This combination of product and services creates a seamless customer experience that covers Triumph’s eCommerce needs all the way from click to ship.
About Triumph Motorcycles
First established in 1902, Triumph Motorcycles in 2012 celebrates 110 years of motorcycle manufacture. Triumph Motorcycles is based in the United Kingdom and produces iconic bikes which perfectly blend design, character, charisma and performance. Building around 50,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has over 750 dealers across the world.
About Bridgeline Digital
Bridgeline Digital (NASDAQ:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1,000 companies. To learn more, please visit www.bridgelinedigital.com or call (800) 603-9936.