ViaWest Selects iAPPS Product Suite to Drive Innovative Website that Maximizes Customer Engagement

Burlington, MA | March 21, 2012

Bridgeline Digital, Inc. (NASDAQ:BLIN), developer of the award-winning iAPPS web experience management (WEM) platform, today announced the launch of a new public website for ViaWest that was developed on the iAPPS Product Suite and iAPPS Content Manager. ViaWest is one of the largest privately held data center, cloud computing and managed services providers in North America. The CODiE Award-winning capabilities inherent to the iAPPS Product Suite provide ViaWest a highly engaging, interactive site experience, all within a manageable project budget and ongoing cost structure.

The website was designed by Genuine Interactive and deployed by Avalon Consulting, LLC. Avalon Consulting, LLC, Bridgeline Digital’s Texas-based Channel Partner, provided key thought leadership as the principal developer of the new ViaWest website. Avalon, an industry leader in enterprise web, search, data and learning solutions, is a certified iAPPS Channel Partner. ViaWest selected Avalon and iAPPS for the project to transform its website into a web presence that would better reflect the company’s innovative and customer centric positioning in its industry.

Avalon’s superior expertise in technical implementations of state-of-the-art web content management systems ensured ViaWest would benefit from an easily managed website architecture. Pushing the envelope for combining branding, elegant design and technical innovation to meet the unique business demands laid out by ViaWest, Avalon engaged with their frequent interactive services partner, Genuine Interactive, for expert design capabilities, and provided their own development support for the technical superiority of iAPPS as the underlying CMS. Avalon and Genuine Interactive collaborated on best practices to support the leading-edge look and feel the business team desired, while also meeting the demands for on-the-fly adjustments in content management, search and web analytics. “Working with Avalon’s experts, who have in-depth understanding of iAPPS, has shifted our perception that CMS systems are often limited in implementation from a design perspective,” said John Grayson, CEO of Genuine Interactive.

The resulting, new portrays a public image reflective of ViaWest’s tagline, “Centered Around You,” with customer video testimonials prominently featured on the homepage and throughout the site. The functionality of the website’s CMS provides an improved capability to deliver strong content to end users, track user analytics, and implement optimization that improves visibility on search engines (SEO). “ViaWest is thrilled to have a new website that fosters greater interaction and ease of access for clients, partners, employees and visitors,” said Paul Gerrard, Executive Vice President of Sales and Marketing at ViaWest. “Our website vendors’ culture of thought leadership and client engagement matched our own mission in providing interactive, trusted and leading customer support in our field.”

“As companies look for solutions that allow them to better understand how customers and prospects interact with their site, we’ve seen a great need for the capabilities within iAPPS,” said Brian Bolton, Senior Vice President of Marketing at Bridgeline Digital. “iAPPS provides marketers with the ability to build a more productive site and quickly adjust to market needs by delivering real-time, dynamic content, enabling more engagement and conversion.”

About ViaWest

ViaWest is one of the largest privately held data center service providers in North America. They provide colocation, complex hosting, cloud and managed services to businesses of all sizes nationwide. ViaWest owns and operates 22 enterprise-class data center facilities in Colorado, Texas, Oregon, Utah, and Nevada, delivering high-quality, flexible solutions designed to support customers' unique business needs. For additional information on ViaWest, please visit or call 1-877-448-9378.

About Avalon Consulting, LLC

Avalon Consulting, LLC implements enterprise Web, Search, Big Data, and Learning solutions. We are the trusted partner to over one hundred clients, primarily Global 2000 companies, public agencies, and institutions of higher learning. Avalon partners with award-winning vendors and is known for providing a superior customer experience through a combination of business acumen, intellectual curiosity, and a collaborative work style. Avalon’s deep technical expertise mitigates project risk and reduces total cost of ownership for our clients. Headquartered in Plano, Texas, Avalon also maintains offices in Washington D.C., Detroit and Austin, Texas. 

About Genuine Interactive

Genuine Interactive is an independent, full service agency that creates award-winning websites and online marketing campaigns. We are focused on the convergence of video and the web and have our own in house video studios for web production. In addition, we utilize social media to help create a dialog with our customers and their consumers.

About Bridgeline Digital

Bridgeline Digital is developer of the award-winning iAPPS® Web Experience Management (WEM) product suite and interactive technology solutions that help organizations optimize business processes. Bridgeline’s iAPPS product suite, combined with its interactive development capabilities, assists customers in maximizing revenue, improving customer service and loyalty, enhancing employee knowledge, and reducing operational costs by leveraging web-based technologies.

The iAPPS product suite provides solutions that deeply integrate Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the mission critical websites, on-line stores, intranets, extranets, or portals in which they reside, and enable business users to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, Tosoh, Dover, ViaWest, PODS, Budget Rent-a-Car, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit

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