Bridgeline Digital’s iAPPS Success Group Redefines Customer Engagement
Burlington, MA | June 27, 2013
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, announced today the expansion of the iAPPS Success Group (iSG), Bridgeline’s team of interactive professionals who offer iAPPS customers ongoing web optimization and digital strategy services. iSG has decades of combined experience in digital engagement including search engine optimization, content marketing, eCommerce strategy, and email marketing. By leveraging iSG, iAPPS customers can obtain professional guidance that will help attract, engage, and convert their audiences as well as continually measure and improve their online presence. iSG services are offered as either a retainer, fixed engagement, or on a time and materials basis.
The primary mission and purpose of iSG is to maximize a Bridgeline customer’s investment in the iAPPS platform. Serving as a dedicated extension of an iAPPS customer’s digital marketing team, iSG ensures that messaging and audience reach is optimized. Processes employed by iSG include top-to-bottom audits of current web assets, properties and campaigns to assess where areas of improvement exist. The consultative services include a thorough analysis that is in line with contemporary interactive trends, best practices, and digital strategies. From superior technical support to design schemes and page layouts, iSG maximizes iAPPS digital engagement strategies and tactics into bottom line results.
“The team we have assembled has digital engagement knowledge in both niche and broad areas, as well as across verticals,” says Tom Whittaker, Bridgeline Digital’s Senior Vice President of Enablement. “With the iAPPS platform, marketers are empowered to drive tremendous success through their web properties. But the ever-changing digital landscape can be overwhelming for an internal marketing team. iSG helps bridge the gap to position companies to thrive across every avenue of digital engagement and make the most of their web properties.”
About Bridgeline Digital
Bridgeline Digital (NASDAQ:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1000 companies. To learn more, please visit www.bridgelinedigital.com or call (800) 603-9936.