Farm Journal Media Selects Bridgeline Digital’s iAPPS Platform
Burlington, MA | June 19, 2013
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, today announced today that Farm Journal Media has selected the iAPPS platform to power its Professional Farmers of America (PFA) website, the “go-to”, subscription-based website for the farming industry. Farm Journal Media selected iAPPS for its overall scalability, along with its deep integration of requisite digital engagement tools on a single, unified platform. The iAPPS platform enables users to easily publish and optimize web content using iAPPS Content Manager, execute email marketing initiatives and manage dynamic distribution lists with iAPPS Marketier, and enhance the effectiveness of their web strategies through iAPPS Analyzer.
The PFA website is a vital resource for actionable agricultural information, including commodity markets, farm policy and breaking news. In order to maintain its status as a thought-leader and top advisor in the farming industry, PFA is continuously producing high volumes of content - upwards of 150 pieces weekly that include extensive use of video and podcasts - and selected iAPPS for its scale, capabilities, out-of-the box integrations and ease-of-use. In addition, to more effectively engage with existing members, PFA will leverage the iAPPS platform to aggressively increase subscriptions via email marketing campaigns and short-term access to premium content which will be tied to bundled promotions.
“We required a robust digital engagement platform for one of our flagship web properties, the Pro Farmer website. iAPPS was the clear choice for its scale, integrated platform and overall value,” stated Chuck Roth, Senior Vice President, Farm Journal Media. “In addition, the Bridgeline team has a proven track record in developing and designing websites that are engaging and intuitive, and can drive increased traffic and membership. We are excited to have selected Bridgeline and the iAPPS platform for the launch of our next generation Pro Farmer website.”
About Professional Farmers of America
Professional Farmers of America (PFA) is one of agriculture’s highest-profile organizations, recognized as a thought leader and top adviser for commodity markets, farm policy and breaking news. More than 10,000 of the largest and most influential farmers and ranchers are PFA members who receive a variety of information services including the weekly Pro Farmer newsletter and LandOwner newsletter. PFA was founded in 1973 and has been part of Farm Journal Media since 1998.
About Bridgeline Digital
Bridgeline Digital (NASDAQ:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1000 companies. To learn more, please visit www.bridgelinedigital.com or call (800) 603-9936.