Leading National Environmental Solutions Company Launches New Website on Bridgeline Digital’s iAPPS Platform
Burlington, MA | May 01, 2013
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, announced today that a leading North American environmental solutions company launched their new website on Bridgeline Digital’s iAPPS platform. iAPPS enables the customer’s corporate marketing team to have complete control over its digital engagement strategy without the need for IT intervention. Users are able to easily publish and edit web content using iAPPS Content Manager, manage distribution lists and execute local marketing initiatives with iAPPS Marketier, and oversee the effectiveness of their web strategies through iAPPS Analyzer.
Bridgeline developed the customer’s website using responsive design technology. Responsive design detects the size of a visitor’s viewing screen and triggers content to automatically adjust to fit the screen accordingly. With iAPPS Content Manager powering the site, all content variations for each device size are easy to manage and edit, with little to no real technical knowledge required. In fact, administrators can easily edit their site on a mobile device leveraging recently improved user experience enhancements as well as edit and preview content directly within mobile device emulators built into the iAPPS interface.
The customer’s corporate marketing also team benefits from custom developed, robust functionality that will help attract, engage and convert more visitors. Examples include lead generation forms that feed directly into its Microsoft Dynamics CRM system, request forms for Searchable Material Safety Data Sheets (MSDS), and an embedded store locator featuring Google Map integration to help visitors find any of their 200,000+ locations in North America.
The customer’s selection of Bridgeline and the iAPPS platform went beyond just product and site launch – they also required a long-term partner who could provide a full range of services and expertise including design, development and ongoing digital strategy services. Bridgeline’s iAPPS Support Group is structured to provide just that with dedicated teams that are able to provide various levels of service and support.
“From the design phase to the actual implementation, Bridgeline’s team of developers was able to meet several complex and unique customizations required by the customer,” said Brian Bolton, SVP of Marketing at Bridgeline Digital.
“Now that the site has launched on the iAPPS platform, the customer’s corporate marketing team is empowered to have direct and complete control of their digital strategy and can target customers across online channels with tremendous ease.”
About Bridgeline Digital
Bridgeline Digital (NASDAQ:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1000 companies. To learn more, please visit www.bridgelinedigital.com or call (800) 603-9936.