Bridgeline Digital Releases iAPPS 5.2
Latest Version of Digital Marketing Platform Features Enhancements That Empower Non-Technical Users to Deliver End-to-End Web Engagement Through Smart, Automated Communication Tools
Burlington, MA | November 24, 2014
Bridgeline Digital, Inc. , The Digital Engagement Company™, today announced the release of iAPPS 5.2. The award-winning iAPPS Digital Engagement Platform combines superior features and functionality in web content management, eCommerce, eMarketing, social media management and web analytics on one all-encompassing .NET platform. iAPPS remains the only Web Engagement Management (WEM) platform that can be delivered as either a true SaaS multi-tenant environment or a traditional dedicated server environment.
The latest version of iAPPS boasts significant enhancements to iAPPS Marketier, the platform's native email solution. Chief among the upgrades to the integrated email solution is a new Communication Dashboard with intuitive features that empower corporate marketing teams to develop, manage and execute effective email campaigns. Now, with the latest release, iAPPS customers can build campaigns with custom email designs or use new email templates available to them out-of-the-box. Additionally, new dynamic list segmentation capabilities allow customers to easily nurture specific audiences with targeted communications.
Other lead-generation and CRM upgrades to iAPPS 5.2 include a brand new Form Builder. When combined with the audience segmentation enhancements to iAPPS Marketier, the Form Builder helps marketers easily set up nurturing communications based on action and other visitor demographics. Furthermore, the new "Conversations" feature in iAPPS Social enables marketers to track, curate, and directly engage with users across social media channels.
"The mission of the iAPPS Digital Engagement Platform was always to help marketers deliver a fully integrated, multi-channel web experience across the entire customer lifecycle," said Brett Zucker, Executive Vice President and CTO of Bridgeline. "With iAPPS 5.2, we took that even further, focusing on simplified – and automated – customer communication that drives results through iAPPS Marketier."
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.
Content & Communications Specialist