Global Supplier of Consumer & B2B Electronics Launches eCommerce Website On iAPPS Platform
Bridgeline Digital leverages innovative engagement features within iAPPS Commerce to deliver a brand new, mobile-friendly web store.
Burlington, Ma | October 21, 2014
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, announced that a leading manufacturer and supplier of consumer, B2B, and OEM electronics, launched its next generation, mobile-friendly website on the iAPPS Digital Engagement Platform. With their new website, powered by the award-winning iAPPS Commerce module, the organization’s marketing team is equipped with easy-to-use features that engage customers and maximize conversion rates.
Bridgeline Digital’s team delivered the customer a website that boasts a modern and clean layout aided by Responsive Design,a mobile-friendly design methodology which optimizes visitor experience by triggering web content to automatically adjust to the size of the screen accessing the website. The website’s functionality also features a full-faceted product catalog to service both consumer and commercial audiences. The expansive catalog provides visitors with multiple product views, in-depth descriptions, and individual product ratings and reviews.
In addition, Bridgeline’s team developed a comprehensive technical support section to help provide visitors with important resources, such as product specific FAQs, brochures, warranty documentation, and more. The back-end of the website features critical eCommerce fulfillment and payment capabilities that streamline the checkout and logistics process, including address verification and tax services and real-time shipping integration with USPS.
“This latest web store launch highlights the scalability and innovation that has made the iAPPS platform the leading solution in the Web Experience Management (WEM) marketplace,” says Thomas Massie, President & CEO of Bridgeline. “Not only does the website serve a company that sells an expansive product catalog to a variety of customer-types, but it has the back-end capabilities that will seamlessly help improve the organization’s customer service while maximizing conversion rates.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.
Content & Communications Specialist