Leading Investment Firm Launches Next Generation, Mobile-Friendly Website on iAPPS Platform
New mobile-friendly website leverages the iAPPS platform’s innovative engagement features to deliver an optimal user experience.
Burlington, MA | October 28, 2014
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, announced that a leading manager of alternative investment funds launched its next generation, mobile-friendly website on the iAPPS Digital Engagement Platform. With the new website launch, the customer joins other leading financial institutions, including Janney Montgomery Scott and RegentAtlantic Capital, to power their websites on the award-winning iAPPS platform.
Bridgeline Digital’s team delivered the customer a website that offers its current and potential investors an engaging, mobile-friendly user experience, made possible by the use of Responsive Design, a coding methodology which optimizes visitor experience by triggering web content to automatically adjust to the size of the screen accessing the website.
Additionally, with iAPPS Content Manager’s audience and page segment functionality, the customer is easily able to personalize their web experience by generating relevant content to visitors based on traffic source, browsing history, and other key demographics. Customer Relationship Management (CRM) features include access for financial advisors to authenticate their credentials, via SalesForce, in order to gain access to secure content and perform a single sign-on to a literature fulfillment application.
“Bridgeline has a storied history using the iAPPS platform to develop award-winning websites for financial institutions,” says Thomas Massie, President & CEO of Bridgeline. “Our team was able to apply that knowledge to create more than just a website, but an interactive experience that will help grow our customer’s online visibility and business.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com
Bridgeline Digital, Inc.
Content & Communications Specialist