Two iAPPS Powered Websites Receive Internet Advertising Competition Awards From The Web Marketing Association
Burlington | July 10, 2014
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, announced today that the Web Marketing Association has honored two iAPPS powered websites with the prestigious Internet Advertising Competition (IAC) Award. The IAC Award recipients are Mizani (Best Catalog Website, Best Retail Website) and University of Delaware’s College of Earth, Ocean, & Environment (General Outstanding Website).
The IAC judges are representative of the full spectrum of the online marketing industry, and all entries are judged on competitive criteria in a head-to-head format, facing other entries within their specific categories. These criteria include creativity, innovation, impact, design, copywriting, use of the medium, and memorability.
As part of the L’Oreal product line, Mizani engaged Bridgeline to transform their web presence into an engaging web store. Powered by the award-winning iAPPS Content Manager, the completely overhauled website design boasts a conversion-based eCommerce experience, similar to the previous work Bridgeline completed for other L’Oreal products and brands, Matrix and Kerastase.
University of Delaware selected Bridgeline to develop their next generation website, because of the unique level of engagement, scalability and innovation the iAPPS platform offers. The primary function of their new, mobile-friendly website is to serve as a virtual classroom where professors can quickly and easily update pages, display projects, and post additional curriculum about upcoming classes. Moreover, with the new site, which boasts a fresh, engaging design, both current students and alumni have access to create their own personal pages.
“The Web Marketing Association’s recognition of these specific websites is significant because it displays the range and versatility that the iAPPS platform offers to our customers,” said Thomas Massie, Bridgeline Digital’s Chief Executive Officer. “Whether an enterprise organization is looking for an eCommerce platform, multi-unit solution, or, in the case of University of Delaware, a stronger web presence for an academic institution, our team of digital experts and developers has consistently proven their ability to produce best-in-class websites across multiple industries by leveraging the innovation behind the iAPPS platform.”
About The Web Marketing Association
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.