Wireless Manufacturer of Consumer Electronics Selects iAPPS Platform to Power eCommerce Website
Global organization selects iAPPS Platform for proven expertise in developing mobile-friendly web stores that maximize conversion rates.
Burlington, MA | October 15, 2014
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, announced that a manufacturer of wireless consumer electronic products including business telecommunications systems, scanners, video surveillance systems, FRS/GMRS Radios, and other wireless personal communications products has selected the iAPPS Digital Engagement Platform to power its next generation, mobile-friendly website. The organization will use iAPPS Commerce’s cutting edge eCommerce capabilities to help increase sales across their North American distribution channel.
The organization’s business has changed in recent years, and they need a website that reflects this transformation and evolution of their company. Bridgeline was selected for its proven expertise in developing award-winning eCommerce websites as well as the ongoing support and post-launch services the iAPPS Support Group (iSG) provides. In the initial rollout, the manufacturer expects their new solution to provide an uptick in conversions through proper up-front Search Engine Optimization work at launch, and will be looking to expand and create more B2B functionality in a second phase.
“As eCommerce continues to evolve, so does our platform,” says Thomas Massie, President & CEO of Bridgeline. “The iAPPS Platform operates in a competitive space, and this another example of a customer understanding the value of our key differentiator -- the ongoing support and services Bridgeline offers, from implementation to post-launch success.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.
Content & Communications Specialist