iAPPS ds Named a Strong Performer in Through-Channel Marketing Automation Platforms by Independent Research Firm
Among the vendors included in the report, iAPPS ds was the only platform to be ranked in the top three for both strategy and market presence
Burlington, MA | August 04, 2015
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, announced today that the iAPPS ds platform has been recognized by Forrester Research, Inc. as a strong performer in its independent report, “The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015.” Forrester evaluated iAPPS ds alongside 14 other select vendors on criteria including their strategy and market presence.
Among the vendors included in the report, iAPPS ds was the only platform to rank in the top three for both strategy and market presence. Additionally, iAPPS ds earned the highest score possible for industry strategy and number of customers.
Forrester Research reports, “Bridgeline has demonstrated success in franchise systems, dealer and distributor networks, and original equipment manufacturer (OEM) and private-label companies. Not surprisingly, given its roots, Bridgeline has strong content syndication capabilities that B2B marketers can use to manage content on partners’ sites, create microsites, or stand up new sites altogether.”
According to Forrester Research, Through-Channel Marketing Automation (TCMA) solutions help distributed brand networks “enable and scale local marketing program execution through channel partners (stores, agents, dealers, franchisees, distributors, and resellers) with governance to protect brand integrity.”
Developed specifically for multi-unit organizations, iAPPS ds combines superior features and functionality in content management, eCommerce, eMarketing, social media management and web analytics in one all-encompassing .NET platform. iAPPS remains the only Web Engagement Management (WEM) platform that can be delivered as either a true SaaS multi-tenant environment or a traditional dedicated server environment.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.