American Insurance Association Launches Redesigned Site on iAPPS

Burlington, MA | March 23, 2016

Bridgeline Digital, Inc., The Digital Engagement Company™, announced today the American Insurance Association (AIA) launched their redesigned website on the iAPPS Digital Engagement Platform. 

The website incorporates a new design promoting events, news and AIA’s robust social media strategy along with a revamped member center and enhanced search tools to find relevant comments and testimony.

“Providing information and advocacy for our members is our primary mission,” Christopher Knott, Webmaster at AIA said. “Our website is a central part to that and now it’s easier for our members to find the information that is crucial to helping them achieve their public policy objectives.” 

The new website, built on the iAPPS Digital Engagement Platform, coincides with AIA’s 150th anniversary. “AIA brings a consistent commitment to their industry and their members, and the crucial information it supplies via its website has evolved in big ways,” Ari Kahn, COO at Bridgeline Digital said. “We are so proud iAPPS can play a part in their continued focus at bringing innovation and leadership to the insurance industry.” 

About The American Insurance Association 

Celebrating its 150th year in 2016, the American Insurance Association (AIA) is the leading property-casualty insurance trade organization, representing approximately 350 insurers that write more than $140 billion in premiums each year. AIA member companies offer all types of property - casualty insurance, including personal and commercial auto insurance, commercial property and liability coverage for small businesses, workers' compensation, homeowners' insurance, medical malpractice coverage, and product liability insurance.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

Becki Dilworth
Bridgeline Digital, Inc.
Senior Vice President of Marketing
303.785.3858
bdilworth@bridgeline.com