Bridgeline Digital Announces ESL Credit Union Wins Multiple Industry Awards
ESL.org Recognized for Innovation amongst Credit Union Websites
Burlington, MA | April 05, 2016
Bridgeline Digital, Inc., today announced that New York-based ESL Federal Credit Union has received three industry awards for its website ESL.org built on the iAPPS Digital Engagement Platform.
The Web Marketing Association recognized the website with two Standard of Excellence Awards in both the Credit Union and Financial Services categories. Those followed a Best-In-Class award in Financial Services from the Interactive Media Council.
“Providing a superior member experience is key to our brand,” said Joseph Buscaglia, Senior Vice President /Director, Systems & Technology, at ESL Federal Credit Union. “It was more than a decade since we upgraded our previous website. So when we decided it was time to overhaul it, we did so by keeping our customers’ needs completely in mind. The site delivers a far more superior online experience than before and it provides customers with convenient access to their accounts so that they can bank when they want.”
The site sets an example in the Credit Union space, focused on delivering a seamless experience for both desktop and mobile phone users and providing strong segmentation for their various user groups. The results backup the enhanced strategy – ESL.org enjoyed a 139% increase in mobile traffic and a 15% increase in overall web traffic just one month after its re-launch.
“ESL is a fantastic partner for us – setting an example on how to use iAPPS to its fullest,” Ari Kahn, COO at Bridgeline Digital said. “Their constant innovation represents exactly what the Credit Union industry needs. We’re excited iAPPS was a part in that.”
About ESL Federal Credit Union
Founded by George Eastman in 1920, ESL Federal Credit Union is a full-service financial institution with $5.6 billion in assets. The locally-owned financial institution employs more than 700 people in Rochester, New York, and includes approximately 330,000 members worldwide.
The company has now appeared on the Great Place to Work® Best Small & Medium Workplaces list for five years (2015, 2014, 2013, 2011, and 2010). Access to the credit union includes 20 branch locations and more than 40 ATM locations, locally-based telephone and Internet chat centers, and online and mobile banking channels. The company is headquartered at 225 Chestnut Street in Rochester and can be found on the Internet at www.esl.org.
About Bridgeline Digital
Bridgeline Digital helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.
Senior Vice President of Marketing