Bridgeline Digital Sets Eyes on Mid-Market Expansion with iAPPS Pro
New product offering more than triples market opportunity
Burlington, MA | June 08, 2016
Bridgeline Digital Inc. announced today the launch of their new iAPPS Pro product line, a Web Experience Management System catering to the mid-market and nimble enterprise companies. The SaaS-based solution offers fully integrated marketing automation, web content management and eCommerce capabilities for companies and retailers.
Built on the 2015 CODiE award winning iAPPS platform, iAPPS Pro combines the enterprise capabilities inherent in the technology with a set of highly flexible modules and common functionality – enabling midmarket and enterprise companies to use this robust functionality while benefiting from the inherent efficiency gained from repeatable functionality blocks.
“iAPPS is an established player in the web content management space – it powers thousands of websites,” Ari Kahn, CEO at Bridgeline Digital said. “Over the past year we made a substantial investment in repeatable building blocks – a set of flexible modules that we see in nearly every website out there. With this investment, companies can take advantage of our technology and years of experience to build out websites and webstores on a world-class platform.”
This strategic addition is unique in a space where companies have a choice between large enterprise giants with big up-front investments or small open-source technologies lacking functionality like marketing automation, personalization and user segmentation.
The launch is a clear indicator of Bridgeline’s focus in this underserved market. “For years we have done a great job of serving customers needing fully customized solutions. Over the past year we saw a distinct need for web experience management tools where efficiency was paramount,” Kahn said. “With iAPPS Pro, we can serve these more nimble companies and smaller companies who still need to build rich digital experiences – more than tripling our addressable market.”
About Bridgeline Digital
Bridgeline Digital helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.
Senior Vice President of Marketing