Bridgeline’s New SaaS Product, iAPPS Pro, Drives Mid-Market Demand

Burlington, MA | September 08, 2016

Bridgeline Digital, Inc. announced today that three companies have recently selected iAPPS to power their websites. The three engagements, which center on the iAPPS Pro product line, represent more than $330,000 in SaaS licenses and services: 

  • A leading manufacturing company will use iAPPS to redesign their website.
  • A real estate firm will use iAPPS Marketier for Marketing Automation campaigns. 
  • A B2B environmental services company will use iAPPS to power its eCommerce effort.  

“We launched iAPPS Pro in June knowing the market needed a product that allowed companies to quickly launch marketing automation campaigns, websites and webstores,” Ari Kahn, CEO of Bridgeline, said. “It’s exciting to see it take off so quickly – the demand for this kind of solution is clearly there.”

Built on the award-winning iAPPS Platform, the iAPPS Pro product line combines marketing automation, web content management and eCommerce capabilities with a set of highly flexible modules and common functionality. The end result is a unique solution that brings much needed efficiencies and savings to more nimble companies. 

“Increasingly, our easily deployable and highly customizable iAPPS Pro product suite is demonstrating to be a game-changer for the historically underserved mid-market segment,” Kahn said. “No longer does this large segment need to choose between off-the-shelf offerings from large providers, requiring huge up-front investments and limited or expensive customization, or small, open source technologies that lack basic features. Today, with iAPPS Pro, these companies benefit from a rich feature stack without substantial up-front investments, enabling them to deploy quickly and recognize rapid return on investment. As a result, Bridgeline is quickly capturing market share in the mid-market and we are encouraged with this progress.” 


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change.  Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," or similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions, including, but not limited to, the impact of the weakness in the U.S. and international economies on our business, our inability to manage our future growth effectively or profitably, fluctuations in our revenue and quarterly results, our license renewal rate, the impact of competition and our ability to maintain margins or market share, the limited market for our common stock, the volatility of the market price of our common stock, the performance of our products, our ability to respond to rapidly evolving technology and customer requirements, our ability to protect our proprietary technology, the security of our software, our dependence on our management team and key personnel, our ability to hire and retain future key personnel, or our ability to maintain an effective system of internal controls as well as other risks described in our filings with the Securities and Exchange Commission. Any of such risks could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.


About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.




Becki Dilworth
Bridgeline Digital, Inc.
Senior Vice President of Marketing
303.785.3858
bdilworth@bridgeline.com
Investor Relations & Financial Media: 
Investor Contact:
Hayden IR
Brett Maas
(646) 536-7331
brett@haydenir.com

or

Cameron Donahue 
(651) 653-1854
cameron@haydenir.com