Bridgeline’s New SaaS Product, iAPPS Pro, Drives Mid-Market Demand
Burlington, MA | September 08, 2016
Bridgeline Digital, Inc. announced today that three companies have recently selected iAPPS to power their websites. The three engagements, which center on the iAPPS Pro product line, represent more than $330,000 in SaaS licenses and services:
- A leading manufacturing company will use iAPPS to redesign their website.
- A real estate firm will use iAPPS Marketier for Marketing Automation campaigns.
- A B2B environmental services company will use iAPPS to power its eCommerce effort.
“We launched iAPPS Pro in June knowing the market needed a product that allowed companies to quickly launch marketing automation campaigns, websites and webstores,” Ari Kahn, CEO of Bridgeline, said. “It’s exciting to see it take off so quickly – the demand for this kind of solution is clearly there.”
Built on the award-winning iAPPS Platform, the iAPPS Pro product line combines marketing automation, web content management and eCommerce capabilities with a set of highly flexible modules and common functionality. The end result is a unique solution that brings much needed efficiencies and savings to more nimble companies.
“Increasingly, our easily deployable and highly customizable iAPPS Pro product suite is demonstrating to be a game-changer for the historically underserved mid-market segment,” Kahn said. “No longer does this large segment need to choose between off-the-shelf offerings from large providers, requiring huge up-front investments and limited or expensive customization, or small, open source technologies that lack basic features. Today, with iAPPS Pro, these companies benefit from a rich feature stack without substantial up-front investments, enabling them to deploy quickly and recognize rapid return on investment. As a result, Bridgeline is quickly capturing market share in the mid-market and we are encouraged with this progress.”
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About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.
Senior Vice President of Marketing
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