Camp Bow Wow® Launches Digital Campaign on iAPPS
The premier pet care franchise uses iAPPSds to power 150 individual franchise websites and email nurturing programs
Burlington, MA | March 01, 2016
Bridgeline Digital, Inc., The Digital Engagement Company™, announced today that Camp Bow Wow®, the Premier Doggy Day and Overnight Camp® franchise and an Entrepreneur Franchise 500 company, recently launched its entire digital engagement strategy using the iAPPSds platform.
iAPPSds, recognized by analysts as one of the top contenders in the distributed campaign space, enables corporations like Camp Bow Wow to create robust digital campaigns and distribute it to their entire network of franchises. Each of Camp Bow Wow’s 150+ franchises launched an optimized website focused on its specific location along with a series of personalized email campaigns to cater to their customers.
“Camp Bow Wow’s use of this platform improves our websites’ functionality while allowing our Franchisees to customize their websites and send personalized email campaigns to their customers,” said Julie Turner, Vice President of Marketing at Camp Bow Wow. “We’re thrilled to offer this advanced technology to each of our Franchise owners.”
The site is now fully responsive and will adapt to any screen size for convenient access to Camp Bow Wow while on the go – including the all-important Camper CamsSM, live web cameras that allow customers to check in on their pets at any time.
“It’s so exciting to see brands like Camp Bow Wow using all of the features iAPPSds brings to the table,” said Ari Kahn, COO at Bridgeline. “They set an example in the digital engagement space – providing a rich digital experience for their customers. We are proud that iAPPS is a part of that.”
About Camp Bow Wow®
In 15 years, Camp Bow Wow, the premier pet care franchise, has grown to include over 152 locations across North America, becoming a $93 million brand. In 2016, the company was ranked 204 out of 500 in Entrepreneur’s Franchise 500 list. The Camp concept provides the highest levels of fun, safety and service for its Campers, and peace of mind for their parents. Dogs romp together in an open-play environment and pricing is all-inclusive. Since the Broomfield, Colorado-based company started franchising in 2003, Camp Bow Wow has sold more than 152 franchises in 38 states, plus one in Canada, over 41% being women-owned. In August 2014, Camp Bow Wow was acquired by VCA, Inc. (NASDAQ: WOOF), a leading animal healthcare company in the United States and Canada.
The Camp Bow Wow brand family also includes:
Home Buddies by Camp Bow Wow® – premier in-home pet care
Behavior Buddies® – premier dog training
The Bow Wow Buddies Foundation – a non-profit organization dedicated to providing urgent medical care funds to dogs who are either homeless or whose parents cannot afford to pay their veterinary bills.
Company Website: www.campbowwow.com
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.