YSI, a Xylem Brand, Recognized for Innovative Website
Using iAPPS as the Backbone, the New YSI.com Seen As Leader in Biotechnology Space
Burlington, MA | March 08, 2016
Bridgeline Digital, Inc. today announced that YSI.com
, built on the iAPPS Digital Engagement Platform, has received three industry awards for the innovative digital experience it delivers.
The new website received accolades from the Interactive Media Council, recognizing it for Outstanding Achievement in the Biotechnology category. The site was also recognized as the Best Biotechnology Website from the Web Marketing Association and received a Silver in the Biotech category from the prestigious iNova Awards.
“When we built this website, we were aiming to revamp our entire digital experience, making sure people came to us for all things related to environmental monitoring – from news and information to products,” Patrick Higgins, Digital Marketing Manager at YSI said. “We never set out to set such a shining example for the industry but are pleased that we did.”
The site stands out in the Biotechnology space, incorporating a rich, integrated social media strategy, eCommerce capabilities and a focused content marketing effort. And, the results speak for themselves: Standard engagement metrics have increased by upwards of 30%, customers are returning more frequently and spending more time with the site.
“We were so excited to see YSI.com get the kind of industry recognition it deserves,” Ari Kahn, COO at Bridgeline Digital said. “They are using the iAPPS Digital Marketing Platform to its fullest and really taking advantage of the amazing experiences it can deliver.”
About YSI Inc.
YSI Inc. works with professionals to develop water monitoring solutions for our planet's natural resources. Whether you are concerned with climate change, floods, droughts, storm water runoff, clean drinking water, or healthy ecosystems, YSI can partner with you to provide reliable water resource instruments and systems. YSI's instruments, software, and data collection platforms are focused on environmental monitoring and testing. The integrated systems we deliver to our customers help them to obtain critical data about the quality of water.
About Bridgeline Digital
Bridgeline Digital helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Bridgeline Digital, Inc.
Senior Vice President of Marketing