Denver Breakfast Workshop 11/18: Create Killer Web Content
Rehashing offline copy or boring marketing collateral for your website doesn't cut it anymore. Today’s web marketing environment puts the ability to create blogs, webinars, video and audio podcasts, social media, mobile and other kind of online content at your immediate disposal, offering you a tremendous opportunity to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Join Ann Handley, Chief Content Officer at MarketingProfs, and Becki Dilworth, Vice President of Digital Strategy at Bridgeline Digital, for a breakfast strategy session where you learn the basics on developing a successful content marketing program.
The session will provide actionable takeaways to help you:
- Develop content that resonates with customers and drives business to you (versus you chasing after it)
- Leverage your existing content assets
- Integrate SEO Best Practices into your web content
- Develop your online “voice”
- Tell stories that engage
- Leverage Content Management technologies intelligently
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Event Details:
| Date: |
Thursday, November 18th |
| Time: |
7:30 AM – 8:00 AM Registration/Networking
8:00 AM – 9:00 AM
Program and QA
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| Location: |
Denver Athletic Club, Centennial Room, 1325 Glenarm Place, Denver |
| Details: |
Continental Breakfast provided
Parking will be validated
Attendees will receive a copy of Content Rules upon publication
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| Cost: |
No Charge |
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Speakers:
Ann Handley, Chief Content Officer, MarketingProfs.com, Co-Author, Content Rules
Ann Handley heads up all of the content produced at MarketingProfs. She’s a 13-year veteran of creating and managing digital content to build relationships for organizations and individuals, and the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, November 2010). Ann has a passion for creating content and in using new media tools to broaden audiences and build value. Previously, Ann was the co-founder of ClickZ.com, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe. You can find more of her writing at the Huffington Post, Mashable, American Express OPEN Forum and her personal blog, Annarchy. On Twitter, she's @marketingprofs.
Becki Dilworth, Vice President of Digital Strategy, Bridgeline Digital
Becki Dilworth is Vice President of Digital Strategy for Bridgeline Digital’s Denver region. Becki started her career in the online publishing industry with Better Homes and Gardens and The Rocky Mountain News – helping direct the online experience for millions of users worldwide. At Bridgeline, Becki uses that experience to offer clients an actionable strategy incorporating everything from social media tactics to user-centered design recommendations and ROI-centered analytics.