eBooks

You know that person in your meetings who always has interesting insights? They read our eBooks about the latest trends in digital marketing. You probably should too.

eBooks

  • Give your CMS an SEO Jolt

    CMS as Search Engine Optimizer

    Viewing your SEO Strategy separately from the selection, implementation, and day to day management of your CMS is fairly common. This can be a big mistake. Too often, changes made to a website through a web CMS don't take into account SEO must-dos like updates to the XML sitemap; the creation of 301 redirects when pages are re-named; and metadata management for new or changed content.

  • Web Experience Management

    Secrets to Closing the Sale Before the Customer Checks Out of Your Website

    These are difficult times, and marketers are struggling as never before to move goods and services. Adding to the difficulties of a stubborn economic recession and a slow, arduous recovery are the turbulent upheavals in previously tried-and-true marketing methods. Nothing, it seems, works as it once did. The infallible rules of mass marketing have indeed proved fallible and have crumbled beneath our feet.

  • Choosing a Web Content Management System

    How do you choose a CMS that hits a home run with both Marketing and IT?

    A guide on choosing a WCMS that hits a home run with both Marketing and IT

    A content management system (CMS) lets you quickly and easily create and post content to your Website in order to execute your web marketing initiatives – whether it’s an update to a Web page to reflect product enhancements or a modification to a landing page to better promote an upcoming event.