CMS as Search Engine Optimizer
Viewing your SEO Strategy separately from the selection, implementation, and day to day management of your CMS is fairly common. This can be a big mistake. Too often, changes made to a website through a web CMS don't take into account SEO must-dos like updates to the XML sitemap; the creation of 301 redirects when pages are re-named; and metadata management for new or changed content.
Author: Bridgeline Digital
What you will learn:
As a Marketer, your concerns should be around campaigns, copy, visual layout, and results. Let your web CMS do the heavy lifting on potential technical considerations that could impact your website's search optimization efforts.