eBooks

You know that person in your meetings who always has interesting insights? They read our eBooks about the latest trends in digital marketing. You probably should too.

Web Experience Management

wem_th_155x140.pngSecrets to Closing the Sale Before the Customer Checks Out of Your Website

These are difficult times, and marketers are struggling as never before to move goods and services. Adding to the difficulties of a stubborn economic recession and a slow, arduous recovery are the turbulent upheavals in previously tried-and-true marketing methods. Nothing, it seems, works as it once did. The infallible rules of mass marketing have indeed proved fallible and have crumbled beneath our feet.

Author: Bridgeline Digital

What you will learn

  • Page performance, conversion rate and bounce rate are only the most basic of metrics.
  • Better ways to interpret why the customer behaved as she did or how she is likely to behave in the future
  • Reports from standalone analytics do not contain page-level detail about your site because that information is contained within your content management system (CMS) and there is no communication between them.
  • Five Ways to Keep Even Your Most Fickle Customers