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Web Experience Management

Secrets to Closing the Sale Before the Customer Checks Out of Your Website
These are difficult times, and marketers are struggling as never before to move goods and services. Adding to the difficulties of a stubborn economic recession and a slow, arduous recovery are the turbulent upheavals in previously tried-and-true marketing methods. Nothing, it seems, works as it once did. The infallible rules of mass marketing have indeed proved fallible and have crumbled beneath our feet.

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What you will learn

  • Page performance, conversion rate and bounce rate are only the most basic of metrics.
  • Better ways to interpret why the customer behaved as she did or how she is likely to behave in the future
  • Reports from standalone analytics do not contain page-level detail about your site because that information is contained within your content management system (CMS) and there is no communication between them.
  • Five Ways to Keep Even Your Most Fickle Customers
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