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Content Strategy & SEO - How to Develop a Plan to Attract, Engage and Convert Your Target Audience


Content Strategy and Search Engine Optimization are more interrelated than ever. Like every website, search engines try to give their audience the best experience possible.

Consequently, SEO is becoming more humanized, and based on understanding the Search Engine User and creating content for their needs, not those of the Search Engine Algorithms themselves.

In this webinar, the iAPPS Success Group (iSG) will detail how to develop an effective web Content Strategy that will attract, engage, and convert your target audience through the sales funnel:

  • What is a Content Strategy
  • How relevant content drives SEO best practices
  • Why AB Testing to ensure ongoing success