Our webinars aren't presentations. They're interactive discussions, with the best and brightest minds in the industry.

What Drives Conversions?


Presenting prospective customers with relevant – and targeted – information on your website is one of the most effective ways to drive conversions in today’s fragmented digital landscape. With the right tools & visual direction in place, delivering the optimal digital experience for your customers can bring your eCommerce initiatives to new heights.

In this webinar, Cece Kellie, Creative Director at Guidance, and Matt Sullivan, Director of Global Channels at Bridgeline Digital, will discuss tactical digital strategies to improve your website and drive conversions, including:

  • Persuasive & Dynamic Content
  • UX & Visual Design for eCommerce sites
  • Strategic navigation to drive your customers where you want them to go
  • Leveraging search for product recommendations and filtered descriptions
  • Optimizing Product Detail Pages
  • Automated & selective email campaigns based on customer profiles
  • Product reviews and social sharing
  • And more!