Past Whitepapers

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  Take Control of the Online Experience to Increase Conversions

  Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today’s fragmented media landscape. With the right tools in place, once you have a visitor’s interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

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  Top 10 Steps to a Successful Content Marketing Strategy

  Digital Content is everywhere – your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

  This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

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  Understanding Your Users Leads to Online Marketing Success

  Marketers have greater control than ever over their brand's online channel activities. With this newfound responsibility also comes increasing pressure to prove the effectiveness of their online strategies. Stuck frequently with disparate collections of software support solutions that don't work well together, marketers often struggle with critical missions such as understanding users, driving customers to their websites and showing results.  This online marketing guide demonstrates how to identify, engage and understand your users so the likelihood that you will achieve online marketing success increases.

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  10 Ways Integrated Analytics and Web CMS Can Improve Website Performance and ROI

  Learn how a natively integrated Web Analytics solution can help marketers improve content on every page through more accurate user data and more informed decision making.

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  Choosing a Content Management System for Maximizing Website ROI

  The content management system (CMS) has evolved from a basic web software tool to a powerful, centralized publishing platform for achieving interactive business initiatives.

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  What is "Integrated Analytics"?

  Integrated Analytics is the concept of fully integrating your analytics package with your content management system (CMS) and other web applications. Why would you want this? By integrating analytics with the CMS, content can be updated dynamically to optimize performance levels based on accurate reporting of actual user behavior and actions tracked by the analytics package.

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  7 Critical Questions To Ask Before Implementing an eCommerce System (and One Good Answer to Each)

  Implementing an eCommerce website is an ambitious undertaking even with the right software -- and virtually impossible without it. An increasing number of software vendors are offering a wide array of different eCommerce solutions that marketers can use to add online shopping capabilities to their web sites. But which eCommerce solution is right for your business?

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  9 Ways to Squeeze More ROI Out of Your Shopping Cart

  Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment to lift average order sizes, revenues and profits.

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  Building Powerful Intranets with Microsoft SharePoint

  Microsoft SharePoint is one of the leading Intranet platforms. But for Intranets requiring custom applications beyond the basic collaboration capabilities SharePoint offers “out of the box,” a .NET-based development framework – such as the iAPPS Product Suite -- can significantly extend SharePoint’s functionality.

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  Target Content Using Advanced Analytics

  Mick MasComascaigh  Research Director, Gartner Research. Munich, Germany

  Whit Andrews  VP and Distinguished Analyst, Gartner Research. Shrewsbury, MA USA

  Search technology provides a mechanism for users to indicate their desires through implicit values, such as their roles and other attributes, and explicit values such as query keywords, the exact values discovered using advanced analytics. Website managers, information architects, search managers and Web presence managers can adopt search technologies to improve site value and user impact.  By using search technology and advanced analytics  it is possible to find out how to optimize sites so that targeted content attracts the desired users.

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  7 SEO Secrets Your Webmaster Won't Tell You

  Put 10 search engine optimization consultants in a room and ask them how to optimize your site. You’ll get 10 different answers. So, how do you separate fact from fiction when implementing an SEO program to raise your rankings on Google and other search engines?

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  How to Transform your Web Initiatives from an Operating Expense into a Performing Asset

  Today, companies are reassessing the role of the Internet in their business plans. And they are coming to the conclusion that they should go beyond establishing a mere "presence" ... and transform their web initiatives from an operating expense into a performing asset. This Internet revolution uses robust and advanced web-based technologies to implement web initiatives that reduce operating costs, improve customer service, and build revenues by making business processes more efficient.

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  Portals: It’s All About the User Experience

  User experience should be the focus of any web portal - enterprise level or otherwise. Some of the biggest web portal successes were realized by developing a large dedicated returning user base. These companies survived the dotcom bust because their user base was large enough to keep major advertisers interested. This whitepaper examines strategies that will make a corporate portal valuable to users and conversely, valuable to the corporation.

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  Focusing on User Adoption

  The importance of the user experience of online products, services and processes is undeniable. Why? Usability drives user adoption. No matter how well designed, unless customers, employees or business partners use what you’ve built in the numbers you predict, your carefully calculated return on investment will fail to materialize. But how can you predict the degree to which users will adopt your product or service?

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  Usability Testing: Enhancing the Traditional Development Lifecycle

  Some websites are so difficult to navigate and lack any intuition that the intended end user simply does not frequent them. The primary reason is that user goals are not taken into consideration at the time the site was developed. Furthermore, many of these sites, once defined, are never formally evaluated with true users. Usability testing ensures that the web developer meets the users’ needs using proven techniques that will lead to a well designed site.

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  How eTraining Can Help Your Company Reduce Training Costs and Improve Results

  In today’s knowledge economy, the need to train employees is greater than ever, but the costs and constraints are also growing. By implementing eTraining solutions that move training from the classroom to the Internet, companies are achieving tremendous cost savings, improved learning, and more rapid implementation of new ideas, policies, and procedures.

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  How to Select Keywords

  In today's highly competitive internet environment, simply having a website isn't sufficient for promoting the products or service of your business on the web. In order to add value to your business you must direct qualified traffic to your site and a search marketing campaign should be a critical component of your company's overall marketing plan - any SEO strategy begins with keywords. This Whitepaper provides a basic overview for developing an effective keyword list.

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  Selecting a Web Host for High Traffic Sites

  As today’s web sites become more integral to the core operations of everyday business, ensuring fast, reliable access to your site visitors is more critical than ever. There are many scenarios and options to consider when choosing a web hosting provider – cost is not the only consideration. Knowing the basics can you help you better understand your needs around web hosting.

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  Digital Marketing: The Critical Trek for Multichannel Campaign Management

  Adam Sarner  Research Director, Gartner Research

  The digital marketing approach and its channels are critical for overcoming the declining effectiveness of traditional approaches to campaign management, such as interruptive, push mass-blast campaigning. Marketers need to use engagement techniques that continue to develop from digital marketing for a complete, multichannel campaign management strategy.