According to Matt Cutts, Head of Google’s Webspam Team, “If you want your [franchise] store pages to be found, it’s best to have a unique, easily crawlable URL for each store [franchisee].”
As this is coming directly from Google, we recognize the importance of their recommendation in terms of Digital Strategy. This is why we created a Whitepaper addressing the benefits of why franchisees and local dealers should possess their own website in order to effectively attract, engage, and market their customers.
Download this Whitepaper to learn:
- How Individual Web Properties Provide Search Engine Optimization Benefits.
- Why Local Content With Consistent Corporate Branding Strengthens Your Overall Marketing Strategy.
- Avoid Issues Around Optimizing the End-User Experiences.