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Digital Clarity Group (DCG) - Guide to Service Providers for Web Content and Customer Experience Management

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2014 North American Edition

Authors: Jill Finger Gibson, Marianne Kay, Scott Liewehr, Cathy McKnight, Tim Walters, Ph.D., Tiffany Elliot.

DCG’s Guide to Service Providers for Web Content and Customer Experience Management covers the North American landscape of systems integrators and digital agencies. It provides pragmatic, actionable advice and guidance for decision-making professionals.

Each profile reports key evaluation criteria in a consistent format that is free of marketing lingo. For each provider, we summarize:
  • Web content management and customer experience-related technology partnerships
  • Specific areas of expertise and vertical industry specialization
  • An overview of project approach and differentiated value proposition
  • A representative sample of recent news, appointments, and awards
  • A perspective on the firm’s capabilities, based on our assessment and interviews with their clients