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Transitioning from Traditional Sales Methods to an eCommerce Strategy

trans-from-trad-comm_wp_th_160x201.pngAccording to a recent survey Bridgeline Digital conducted, 51.2% of businesses claim to already support an eCommerce strategy, or just little more than half. If you’re on the side that’s still waiting to get started, consider this: online retail revenue in the United States is being forecasted to increase to $327 billion by 2016 – up 45% from $226 billion this year, and up 62% from $202 billion in 2011[i]. From what you should expect, to what you should avoid - this download provides all the information needed to ensure a smooth transition for your company.

Key Points:
  • Today’s eCommerce marketplace trends
  • Understanding why companies are moving towards eCommerce
  • What to expect in the transition from traditional sales methods
  • Challenges that prevent the switch
  • How to approach your eCommerce strategy