Resource Center - Whitepapers

Key Issues for Customer Experience Management

Ed Thompson  Vice President and Analyst at Gartner Research

Gartner's customer experience management (CEM) research provides tactical and strategic advice on any approach used to successfully improve the customer experience. The goals are to improve customer satisfaction, loyalty and advocacy, which, in turn, improve short-term and long-term profitability in the private sector, and add value in the public sector.

Key Issues

  • How organizations best improve the customer experience
  • Which technologies and vendors will best support the customer experience
  • How organizations can best improve the digital user experience.
  • Which technologies and vendors best support voice-of-the-customer initiatives
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