Retailers have come to realize the channel customers use to make purchases does not matter. A sale is a sale, commerce is commerce -- whether it derives from a physical storefront, website, social media presence, email campaign or mobile website. Tracking all of the sale influencers is cumbersome. What really matters is consistency across the brand to capture that sale, no matter where the customer is.
Key Takeaways to Develop an Omni-Channel Strategy:
- Ensure product availability across all channels
- Establish performance metrics and active measurements to gain insight on channel trends.
- Embrace new technologies to adjust to consumer spending habits.