Resource Center - Whitepapers

How to Transform your Web Initiatives from an Operating Expense into a Performing Asset

Today, companies are reassessing the role of the Internet in their business plans. And they are coming to the conclusion that they should go beyond establishing a mere "presence" ... and transform their web initiatives from an operating expense into a performing asset. This Internet revolution uses robust and advanced web-based technologies to implement web initiatives that reduce operating costs, improve customer service, and build revenues by making business processes more efficient.

What you will learn

  • How a facet-based product management catalog makes it easier for consumers to find exactly what they want to buy
  • The benefits of having a dashboard to provide you with a comprehensive, realt-time overview of your store's performance
  • How to use coupons, featured product placement, pricing books, product reviews and ratings, and free shipping options to engage customers throughout their shopping experience
  • Why the integration of eCommerce and analytics can compress the cycle time for website improvements
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