How successful marketers develop a nuanced approach to content that creates, drives, and nurtures demand
In this whitepaper, Digital Clarity Group digs into the marketing technology landscape and provides insight into best practices for success. Analyst Cathy McKnight explains how practitioners can begin to approach marketing automation as a system to enhance the entire buyer's journey.
Download this whitepaper for insight into common roadblocks and required technology orchestration for:
- Content marketing
- Demand generation
- Lead nurturing
- Cross-sell, upsell and loyalty