Whitepaper: The Future of Marketing Isn't Automated

DCG - Future of Marketing Whitepaper

Moving Beyond Marketing Automation to Marketing Augmentation

Marketing automation is a misnomer. Though the goal is to lighten the load of marketers, without a thoughtful strategy it often adds unnecessary steps and processes or, worse, lacks the human element that's critical to reaching consumers. 

In this whitepaper, Digital Clarity Group examines what the future of marketing automation looks like and provides a series of prescriptive best practices for success.