Landing Page Optimization
Make sure your welcome mat is your best salesperson.
The landing page is the first chance your website has to set an impression. And since these visitors are there as a result of a choice on their part (they clicked a link in an email, display or text ad that interested them), when they show up you’re already halfway to conversion. Don’t scare them away with an irrelevant, unappealing, confusing, over- complex or even (gasp) annoying page.
With Bridgeline's broad familiarity with web trends, content rules and all of the inner workings of marketing design our Digital Strategists can help you optimize your landing pages - and teach you how to keep them optimized. iAPPS helps you build great pages - and DSG helps you use iAPPS even more effectively.
A successfully optimized landing page should, above all, be easy to navigate, and lead your visitor on a prescribed path to a specific outcome (see Funnel Analysis for more on that). It needs to be a natural, seamless progression – not one that feels manipulative. Marketing fails when your customer feels like they are being marketed to. Our Digital Strategists are experts in usability, and will teach you how to make your landing pages work.
Above all, optimized = simple.
The first invitation to bounce off of your page is a poorly designed, cluttered and confusing jumble of information, links, pictures and – well, junk. And, if your site takes over the browser (with automatic sound, animation, etc.), you can bet they’ll never be coming back.
As true Digital Strategists, designing pages that work – and work well – is one of our specialties. With the knowledge we collect from our discovery process, we know how to frame the conversation that your customers want to have, and how to keep them engaged and help them take action. We know how to make iAPPS work best to help you make these pages what they can be, and teach you how to keep them there. We take time to optimize the design, SEO and experience so that your visitors navigate from entry through call to action, eventually to total conversion.